Examining attributes of retailers that influence where cannabis is purchased: a discrete choice experiment.

ABSTRACT:

Background

With the legalization of cannabis in Canada, consumers are presented with numerous purchase options. Licensed retailers are limited by the Cannabis Act and provincial regulations with respect to offering sales, advertising, location, maximum quantities, and information sharing in an effort to protect public health and safety. The degree these policies influence consumer purchase behavior will help inform regulatory refinement.

Methods

A discrete choice experiment within a cross-sectional online survey was used to explore trade-offs consumers make when deciding where to purchase cannabis. Attributes included availability of sales/discounts, proximity, product information, customer service, product variety, and provincial regulation. Participants ≥ 19 years old who

SUBMITTER: Donnan JR 

PROVIDER: S-EPMC10851494 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature