Association Between the "We Can Do This" Campaign and COVID-19 Booster Uptake, U.S., 2021-2022.

ABSTRACT:

Introduction

Monovalent COVID-19 boosters lower the risk of COVID-19 disease, infection, hospitalization, and death. This study examined associations between exposure to a booster public education campaign (the booster campaign) and the increases in booster uptake and reduced length of time until booster uptake among U.S. adults.

Methods

Data included a national survey panel of U.S. adults and booster campaign paid media (i.e., digital impressions and TV gross rating points) from September 2021 to May 2022. Multilevel logistic regression models examined the association between exposure to the booster campaign and the likelihood of booster uptake. A Cox proportional hazard model evaluated the association between the booster campaign and booster uptake timing. Interaction term

SUBMITTER: Denison B 

PROVIDER: S-EPMC10864838 | biostudies-literature | 2024 Apr

REPOSITORIES: biostudies-literature