Entrepreneurs' creativity, information technology adoption, and continuance intention: Mediation effects of perceived usefulness and ease of use and the moderation effect of entrepreneurial orientation.

ABSTRACT: Despite the potential of information technology (IT) to enhance business efficiency and productivity, many entrepreneurs still refuse to adopt it. Their low adoption rate of IT is often attributed to a lack of awareness of its potential benefits. Extending the technology acceptance model, this study aimed to investigate the effect of creativity mediated by perceived usefulness (PU) and perceived ease of use (PEOU) on the intention to adopt and continue using IT. Additionally, the study explores how entrepreneurial orientation (EO) functions as a contextual factor in the relationship between creativity, PU, and PEOU. In contrast to extant studies, EO is a better-suited variable for our study as it is more extensive. Data were collected through questionnaires distributed to individual entrep

SUBMITTER: Putro AK 

PROVIDER: S-EPMC10865247 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature