Being there and being with them: the effects of visibility affordance of online short fitness video on users' intention to cloud fitness.

ABSTRACT:

Introduction

Cloud fitness is transforming indoor exercise for young people in China. Recent studies have explored the correlation between media use and health-promoting behavior by examining the motivation of individuals and the credibility of influencers. However, the role of media affordance has thus far been largely overlooked. Drawing on the theory of Stimulus-Organism-Response (SOR), the study investigated the indirect effect of visibility affordance on the intention to exercise with fitness influencers in the context of cloud fitness through psychological variables.

Methods

This paper, based on the online survey data (N = 456), analyses the effect of visibility affordance on the intention to fitness following with influencers. A moderated parallel mediation mod

SUBMITTER: Chen X 

PROVIDER: S-EPMC10867133 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature