Evaluating source credibility effects in health labelling using vending machines in a hospital setting.

ABSTRACT:

Objectives

Providing advice to consumers in the form of labelling may mitigate the increased availability and low cost of foods that contribute to the obesity problem. Our objective was to test whether making the source of the health advice on the label more credible makes labelling more effective.

Methods and measures

Vending machines in different locations were stocked with healthy and unhealthy products in a hospital. Healthy products were randomly assigned to one of three conditions (i) a control condition in which no labelling was present (ii) a low source credibility label, "Lighter choices", and (iii) a high source credibility label that included the UK National Health Service (NHS) logo and name, "NHS lighter choices". Unhealthy products received no labelling. The ou

SUBMITTER: Griffiths M 

PROVIDER: S-EPMC10871505 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature