A social media intervention for high-intensity drinking among emerging adults: a pilot randomized controlled trial.

ABSTRACT:

Aims

High-intensity drinking (HID) is a pattern of risky drinking defined as at least 8 drinks (for women) or 10 drinks (for men) in a single episode. Individuals engaged in HID may be at greater risk for consequences, necessitating tailored interventions. Herein, we report the feasibility and acceptability of a social media-delivered 8-week intervention for emerging adults with recent HID.

Methods

Using social media advertising, we recruited 102 emerging adults who reported past-month HID. Average age was 20.0 year-olds (SD = 2.0); 51.0% were male. Most identified as White (64.7%; 14.7% Black/African American, 13.7% multiracial) and 26.5% identified as Hispanic/Latinx. Participants were randomized to an 8-week intervention delivered via Snapchat by health coaches (N = 50) o

SUBMITTER: Bonar EE 

PROVIDER: S-EPMC10872155 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature