Vendors' Perceptions and Experiences with WIC Online Shopping Implementation.

ABSTRACT:

Background

Online shopping (OS) holds promise for improving the shopping experience for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). However, little is known about vendors' perspectives on implementing OS in the context of WIC.

Objectives

The present study aimed to understand vendors' experiences, needs, and barriers to WIC OS implementation.

Methods

We recruited vendors at various stages of WIC OS planning and implementation (n = 16). Semistructured interviews were conducted, transcribed, and coded using subconstructs of the i-PARIHS framework domains (e.g., Characteristics of the Innovation, recipient, context, and facilitation) to assess determinants related to adoption and implementation of WIC OS among vendors.

Results

SUBMITTER: Crespo-Bellido M 

PROVIDER: S-EPMC10875264 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature