Testing Behavioral Messages to Increase Recruitment to Health Research When Embedded Within Social Media Campaigns on Twitter: Web-Based Experimental Study.

ABSTRACT:

Background

Social media is rapidly becoming the primary source to disseminate invitations to the public to consider taking part in research studies. There is, however, little information on how the contents of the advertisement can be communicated to facilitate engagement and subsequently promote intentions to participate in research.

Objective

This paper describes an experimental study that tested different behavioral messages for recruiting study participants for a real-life observational case-control study.

Methods

We included 1060 women in a web-based experiment and randomized them to 1 of 3 experimental conditions: standard advertisement (n=360), patient endorsement advertisement (n=345), and social norms advertisement (n=355). After seeing 1 of the 3 advertiseme

SUBMITTER: Stoffel ST 

PROVIDER: S-EPMC10877493 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature