The #SeePainMoreClearly Phase II Pain in Dementia Social Media Campaign: Implementation and Evaluation Study.

ABSTRACT:

Background

Social media platforms have been effective in raising awareness of the underassessment and undertreatment of pain in dementia.

Objective

After a successful pilot campaign, we aimed to scale our pain-in-dementia knowledge mobilization pilot initiative (ie, #SeePainMoreClearly) to several social media platforms with the aid of a digital media partner. The goal of the initiative was to increase awareness of the challenges in the assessment and management of pain among people with dementia. A variety of metrics were implemented to evaluate the effort. Through this work, we endeavored to highlight key differences between our pilot initiative (which was a grassroots initiative), focusing largely on Twitter and YouTube, and the current science-media partnership. We also

SUBMITTER: Castillo LIR 

PROVIDER: S-EPMC10884893 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature