Online images amplify gender bias.

ABSTRACT: Each year, people spend less time reading and more time viewing images¹, which are proliferating online^2-4. Images from platforms such as Google and Wikipedia are downloaded by millions every day^2,5,6, and millions more are interacting through social media, such as Instagram and TikTok, that primarily consist of exchanging visual content. In parallel, news agencies and digital advertisers are increasingly capturing attention online through the use of images^7,8, which people process more quickly, implicitly and memorably than text^9-12. Here we show that the rise of images online significantly exacerbates gender bias, both in its statistical prevalence and its psychological impact. We examine the gender associations of 3,495 social categ

SUBMITTER: Guilbeault D 

PROVIDER: S-EPMC10901730 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature