Experimental Evidence on the Effectiveness of Nonexperts for Improving Vaccine Demand.

ABSTRACT: We experimentally vary signals and senders to identify which combination will increase vaccine demand among a disadvantaged population in the United States-Black and White men without a college education. Our main finding is that laypeople (nonexpert concordant senders) are most effective at promoting vaccination, particularly among those least willing to become vaccinated. This finding points to a trade-off between the higher qualifications of experts on the one hand and the lower social proximity to low-socioeconomic-status populations on the other hand, which may undermine credibility in settings of low trust.

SUBMITTER: Alsan M 

PROVIDER: S-EPMC10907065 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature