Validation of Mobile Messages for an mHealth Intervention for Smokeless Tobacco Cessation in India.

ABSTRACT:

Background

With the growth in use of mobile messages for behaviour change, the need to incorporate personal needs and cultural characteristics of target users has been promoted. The study aimed to describe the findings of content validation of mobile messages designed to promote smokeless tobacco cessation in primary care.

Methods

This study used a concurrent mixed-method approach with 13 patients who were tobacco users at urban primary care clinics. The clarity and appeal of 32 messages were rated on a Likert scale from 1 to 10. A mean clarity and appeal score per message was generated. A 5-item discussion guide was used for in-depth interviews and data was analysed using framework analysis.

Results

Participants found the content of the messages useful, and preferred

SUBMITTER: Lahoti S 

PROVIDER: S-EPMC10909114 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature