Consumer willingness to pay for healthier food products: A systematic review.

ABSTRACT: Food retail strategies to improve the healthiness of food and beverage options may increase purchasing of healthier options and improve diets. Consumer demand for healthier options is an important determinant of the successful implementation and maintenance of healthy food retail interventions. A systematic review of peer-reviewed literature was undertaken to explore whether consumers are willing to pay more for healthier foods and to determine the key factors that influence willingness to pay. Fifteen studies reported the results of 26 experiments providing willingness to pay estimates for healthier food products across a range of food retail environments. Twenty three out of the 26 experiments included in this review (88.5%) found consumers would pay a 5.6% to 91.5% (mean 30.7%) price pr

SUBMITTER: Alsubhi M 

PROVIDER: S-EPMC10909406 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature