Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands.

ABSTRACT: To evaluate the fuzzy and uncertain factors brought by human's emotional sensibilities during the design of new energy vehicle models, a scientific design evaluation method was adopted. This study combines the Analytic Hierarchy Process (AHP) and Kansei Engineering to assess the design of new energy vehicle models. It uses both objective criteria and subjective user perceptions. First, it quantified the design imagery vocabulary through Kansei Engineering and identified the target imagery vocabulary. Secondly, the AHP method was used to establish a relationship between design features and imagery vocabulary. Thrid, the study created an evaluation index system for design imagery, and adopted the fuzzy comprehensive evaluation matrix to rank the representative vehicles and brands in the Chin

SUBMITTER: Qi Y 

PROVIDER: S-EPMC10920359 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature