Differences in children's exposure to television advertising of unhealthy foods and beverages in Spain by socio-economic level.

ABSTRACT:

Background

The influence of food advertising on food preferences and consumption could also contribute to the socio-economic inequalities among Spanish children in terms of eating habits and childhood obesity. Although the main food advertising channel targeted at children in Spain is television, available studies estimate exposure indirectly by combining content data with audience data. The aim of this study was therefore to describe the frequency of exposure to television advertising of unhealthy foods and drinks, measured directly, among Spanish children and adolescents, and analyse its socio-economic inequalities.

Methods

Observational study of television advertising impacts in a sample of 1590 children aged 4 to 16 years drawn from a consumer panel representative of the

SUBMITTER: Royo-Bordonada MA 

PROVIDER: S-EPMC10921598 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature