Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion.

ABSTRACT:

Objective

To identify the characteristics of subscribers to assess users' needs and analyze the features of articles published on Wuxi CDC WeChat official account (WOA) to evaluate the effectiveness of health education dissemination and guide future communication strategies.

Methods

Collect data from the WeChat official account (WOA) of the Wuxi Center for Disease Control and Prevention (CDC) to identify factors affecting the effectiveness of health education dissemination as measured by shares and 100% reading completion rate between January 1, 2022, and December 31, 2022. Multivariate logistic regression analysis was utilized to identify influencing features of articles associated with health education dissemination.

Results

By the end of 2022, our account had accum

SUBMITTER: Yin X 

PROVIDER: S-EPMC10929147 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature