Driving frugal innovation in SMEs: how sustainable leadership, knowledge sources and information credibility make a difference.

ABSTRACT: This study investigates the driving factors behind frugal innovation in Small and Medium-sized Enterprises (SMEs). It specifically examines sustainable leadership as an independent variable, considering its impact on frugal innovation, with sources of knowledge mediating this relationship and information credibility moderating the effects. Employing a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, data were gathered from 325 employees of SMEs in Pakistan. This methodology was chosen for its ability to handle complex relationships between multiple variables simultaneously, offering robust insights into the interplay among sustainable leadership, sources of knowledge, information credibility, and frugal innovation. The results reveal significant associations between s

SUBMITTER: Ur Rehman K 

PROVIDER: S-EPMC10941759 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature