Driver Expectations of a Partial Driving Automation System in Relation to Branding and Training.

ABSTRACT:

Objective

The current study examined whether differences in the branding and description or mode of training materials influence drivers' understanding and expectations of a partial driving automation system.

Background

How technology is described might influence consumers' understanding and expectations, even if all information is accurate.

Method

Ninety drivers received training about a real partial driving automation system with a fictitious name. Participants were randomly assigned to a branding condition (system named AutonoDrive, training emphasized capabilities; or system named DriveAssist, training emphasized limitations) and training mode (quick-start brochure; video; or in-person demonstration). No safety-critical information was withheld nor d

SUBMITTER: Singer J 

PROVIDER: S-EPMC10943610 | biostudies-literature | 2024 May

REPOSITORIES: biostudies-literature