How social media sharing drives consumption intention: the role of social media envy and social comparison orientation.

ABSTRACT:

Background

Social media benign envy, an upward comparison-based and painful emotions associated with the motivation to improve oneself, has attracted increasing attention from researchers due to its ubiquitous and significant impact on social network users' intentions and behavior. However, the results of previous studies on whether material or experiential consumption is more likely to cause social media envy (treated as a single construct) have been inconsistent, and there is a lack of research on what triggers social media users to experience more intense benign envy and thus inspiring their consumption intentions. The purpose of this study is to investigate how the type and luxuriousness of shared consumption and viewer's social comparison orientation jointly affect social medi

SUBMITTER: Liu D 

PROVIDER: S-EPMC10943867 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature