Uptake of mandated pregnancy warnings in the Australian alcoholic ready-to-drink beverage market.

ABSTRACT:

Introduction

A mandatory pregnancy warning was introduced in Australia 2020 to advise the public of the potential harms of prenatal alcohol exposure. Due to industry pressure, a 3-year implementation period was granted. The aim of this study was to analyse the extent to which the mandatory warning had been applied to ready-to-drink (RTD) alcohol product labels almost 2 years into the implementation period.

Methods

The sample included 491 RTD products sold in three alcohol stores in Sydney, Australia in March-May 2022. Identified warnings were categorised as a mandated warning, a DrinkWise warning (an industry-developed option) or 'Other' warning. Analyses were conducted overall and by RTD type.

Results

Almost all (94%) of the sampled RTD products had some form of preg

SUBMITTER: Strauli B 

PROVIDER: S-EPMC10953340 | biostudies-literature | 2024 Jan

REPOSITORIES: biostudies-literature