Oral Nicotine Gum Discussions on Twitter: Content Analysis.

ABSTRACT:

Background

Oral nicotine gum such as LUCY, which comes in colorful packaging, mimicking traditional chewing gum, is becoming popular. Many brands of gum have not been approved by the FDA for smoking cessation. This study examined public discourse about, including sentiment toward, oral nicotine gum on Twitter.

Methods

We used Twitter's Streaming Application Programming Interface to collect data from January 1, 2021, to December 21, 2021, using "nicotine gum" and/or "#nicotinegum" search terms (N = 19 171 unique tweets were collected). We used an inductive approach to become familiar with the data, generated a codebook, and conducted a content analysis on (n = 2152) tweets.

Results

Cessation (n = 716, 33.3%), personal experience (n = 370, 17.2%), and addiction to gum (

SUBMITTER: Galimov A 

PROVIDER: S-EPMC10959151 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature