A study on the purchase intention of luxury goods from the perspective of face perception and expected regret.

ABSTRACT: The study on the impact of consumer purchase intention on luxury goods has received widespread attention from the academic community. This study collected research data in Guilin, China, through questionnaire survey, and conducted an empirical study on the influencing factors of luxury consumers' purchase intention. The results show: The price level of luxury goods has a positive impact on consumers' face perception, while the positive impact of price level on expected regret has not been verified. Consumer's face perception has positive and negative effects on consumers' expected regret and consumers' purchase intention respectively. Consumer's downward expected regret and consumer's upward expected regret have different effects on consumers' purchase intention. Consumers' face perception

SUBMITTER: Wei J 

PROVIDER: S-EPMC10959374 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature