NeuroBioSense: A multidimensional dataset for neuromarketing analysis.

ABSTRACT: In the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted field. The application of neuroscience tools and techniques to international marketing and consumer behavior is an emerging interdisciplinary field that seeks to understand the cognitive processes, reactions, and selection mechanisms of consumers within the context of branding and sales. The NeuroBioSense dataset was prepared to analyze and classify consumer responses. This dataset includes physiological signals, facial images of the participants while watching the advertisements, and demographic informati

SUBMITTER: Kocacınar B 

PROVIDER: S-EPMC10964042 | biostudies-literature | 2024 Apr

REPOSITORIES: biostudies-literature