Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment.

ABSTRACT:

Background

e-Cigarette use, especially by young adults, is at unacceptably high levels and represents a public health risk factor. Digital media are increasingly being used to deliver antivaping campaigns, but little is known about their effectiveness or the dose-response effects of content delivery.

Objective

The objectives of this study were to evaluate (1) the effectiveness of a 60-day antivaping social media intervention in changing vaping use intentions and beliefs related to the stimulus content and (2) the dose-response effects of varying levels of exposure to the intervention on vaping outcomes, including anti-industry beliefs, vaping intentions, and other attitudes and beliefs related to vaping.

Methods

Participants were adults aged 18 to 24 years in the Unit

SUBMITTER: Evans WD 

PROVIDER: S-EPMC10966440 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature