Extending the technology acceptance model and empirically testing the conceptualised consumer goods acceptance model.

ABSTRACT: The technology acceptance model (TAM) has not been applied beyond the technological context, despite its widespread applications. This study extends the TAM to consumer goods and validates the conceptualised consumer goods acceptance model (CGAM) using tea-to-go as a proxy for consumer goods. An exploratory research approach based on a quota sample is used to adjust and test the CGAM, showing that the adjusted CGAM and its measures are reliable and valid, thus supporting the hypothesis that extending the TAM to a non-technological context is possible. The results are discussed in light of the data collection, which is based on a cross-sectional setting, assuming consumers' knowledge of the good and forcing answers based on assumptions. The results show that despite major changes to the exo

SUBMITTER: Forster K 

PROVIDER: S-EPMC10966591 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature