Experts' views on translating NHS support to stop smoking in pregnancy into a comprehensive digital intervention.

ABSTRACT: Many pregnant smokers need support to quit successfully. In the United Kingdom, trained smoking cessation advisors deliver structured behavioural counselling alongside access to free nicotine replacement therapy (NRT); known as the 'Standard Treatment Programme' (STP). Pregnant smokers who access STP support are more likely to quit, but uptake is low. A digital intervention could be offered as an adjunct or alternative to existing STP support to increase cessation rates. However, there are few pregnancy-specific digital options routinely available and, among those that are, there is limited evidence of their effectiveness. This study investigated experts' views on the feasibility of translating the STP into a comprehensive digital intervention. Virtual group and individual interviews were

SUBMITTER: McDaid L 

PROVIDER: S-EPMC10971751 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature