Pricing decision and channel selection of fresh agricultural products dual-channel supply chain based on blockchain.

ABSTRACT: The application of blockchain can effectively improve the efficiency of fresh agricultural product circulation and consumer trust, but it can also increase investment costs. In this context, this paper introduces parameters such as blockchain unit variable cost, the level of blockchain technology investment, and consumer channel preference in two dual-channel supply chain systems dominated by fresh agricultural product manufacturers: online direct sales and distribution. It compares and analyzes pricing and channel selection strategies in both cases of not using and using blockchain. The research shows that when blockchain is used, manufacturer profits are higher in the direct sales model than in the distribution model. Traditional retailers' profits are lower in the direct sales model tha

SUBMITTER: Wang D 

PROVIDER: S-EPMC10977692 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature