Children's Perception of Food Marketing Across Digital Media Platforms.

ABSTRACT:

Introduction

Exposure to food marketing increases the risk of poor diet. Children's perception and interpretation of food marketing across digital media platforms is understudied. Children aged 9-11 years are uniquely susceptible to food marketing because children may watch content alone, and it is unclear whether embedded ads are decipherable by children (e.g., social media influencers) and if children are receptive to advertisements.

Methods

The authors collected data from 21 child-parent dyads in 2022 to fill this gap. Children were interviewed about their food marketing exposure and media use and were asked to share their perspectives on food advertisements. Parents completed a survey for household digital devices, demographics, and perception of their child's food adver

SUBMITTER: Carroll JE 

PROVIDER: S-EPMC10981009 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature