Is this advertisement designed to appeal to you? Adolescents' views about Instagram advertisements promoting ultra-processed products.

ABSTRACT:

Objective

Examine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents.

Design

Instagram ads promoting ultra-processed products and brands were selected from a database in which ads had been classified regarding whether they were primarily targeted at adolescents from an adult perspective. Adolescents completed a sorting task in small groups and were requested to reach a consensus through discussions and sticky notes regarding whether sixty ads were designed to appeal to them. The sorting task was analysed using content analysis based on inductive coding.

Setting

One private secondary school and two afte

SUBMITTER: Ares G 

PROVIDER: S-EPMC10993065 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature