Young adult peer crowds, e-cigarette advertising exposure, and e-cigarette use: Test of a mediation model.

ABSTRACT:

Background

Young people often make lifestyle choices or engage in behaviors, including tobacco product use, based on the norms of peer crowds they affiliate with. Peer crowds are defined as reputation-based peer groups centered around lifestyle norms (e.g., Hipster, Surfer, Hip Hop). This study examined the effects of peer crowd affiliation on e-cigarette use via increased exposure to e-cigarette advertising and increased social network e-cigarette use.

Method

Data were collected from 1398 ethnically diverse young adults (Mean age = 22.3; SD = 3.2; 62% women) in six-month intervals over one year. Path analyses were used to test a mediation model in which advertising exposure and social network e-cigarette use at six-month follow-up were specified to mediate the effects of ba

SUBMITTER: Pokhrel P 

PROVIDER: S-EPMC11034631 | biostudies-literature | 2024 Mar

REPOSITORIES: biostudies-literature