Culturally Tailored Anti-Smoking Messages: A Randomized Trial With U.S. Sexual Minority Young Women.

ABSTRACT:

Introduction

This study evaluated effects of exposure to culturally tailored anti-smoking ads versus control ads on quitting intentions, cigarette purchase intentions, and tobacco industry perceptions among young adult, cisgender and transgender, sexual minority women (SMW).

Study design

An online randomized controlled experiment with 1-month longitudinal follow-up was conducted.

Setting and participants

About 2,214 U.S. SMW ages 18-30 were recruited via online survey panels (The PRIDE Study and Prolific), social media ads and posts, and HER dating app ads. Data were collected in 2021-2022.

Intervention

Participants were randomly assigned to receive up to 20 tailored ads containing LGBTQ+ branding versus 20 control ads without LGBTQ+ branding over 4 weeks. Both

SUBMITTER: Tan ASL 

PROVIDER: S-EPMC11034759 | biostudies-literature | 2024 May

REPOSITORIES: biostudies-literature