Adolescent exposure to food and beverage marketing on social media by gender: a pilot study.

ABSTRACT:

Objective

The objective of this research was to determine if, based on gender, adolescents were exposed to different marketing techniques that promoted food and beverages over social media.

Design

A secondary analysis of adolescent boy (n 26) and girl (n 36) exposures (n 139) to food and beverage marketing was conducted. Mann-Whitney U and Fisher's exact tests were conducted to compare the number, healthfulness and the marketing techniques of exposures viewed by boys and girls.

Setting

Ottawa, Ontario, Canada.

Participants

Sixty-two adolescents aged 12-16 years.

Results

Boys and girls were exposed to similar volumes of food marketing instances (median = 2 for both boys and girls, Mann-Whitney U = 237, P = 0·51) p

SUBMITTER: Amson A 

PROVIDER: S-EPMC11077454 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature