The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign.

ABSTRACT: Adolescents and young adults continue to use e-cigarettes, and communication campaigns are needed to decrease use among these populations. We developed and tested a point-of-sale communication campaign focused on e-cigarette chemical exposure. We developed messages based on formative research and tested them (versus text-only messages) in a nationally-representative online survey among adolescents and young adults (16-25) (Phase 1). Based on survey findings, we selected a message focused on nicotine and brain development for the point-of-sale trial (Phase 2). We then conducted a cluster-randomized trial at six gas stations with convenience stores, randomly assigned to the intervention (messages displayed) or no message control condition. We conducted intercept surveys with repeated cross-s

SUBMITTER: Sutfin EL 

PROVIDER: S-EPMC11113426 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature