Appeal rating and visual attention associated with youth-appealing cannabis packaging: An eye-tracking experiment.

ABSTRACT:

Background

Cannabis-infused edibles have grown in popularity particularly among young people in the United States. Youth-appealing cannabis packaging is common and associated with concerns on its public health impacts. This study aims to assess associations of youth-appealing cannabis edible package attributes with appeal ratings and visual attention of young adults.

Methods

Seventy-two young adults participated in an eye-tracking experiment, in which each participant viewed seven randomly ordered cannabis edible package images with varying youth-appealing attributes, including a cartoon character, a young adult model, bubble font, berry flavor, and gummy bear shape. Two primary outcomes were assessed: 1) appeal ratings elicited on a scale from 0 to 10 based on self-reportin

SUBMITTER: Cooper M 

PROVIDER: S-EPMC11128296 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature