Effect of Adding Personalized Instant Messaging Apps to a Brief Smoking Cessation Model in Community Smokers in Hong Kong: Pragmatic Randomized Clinical Trial.

ABSTRACT:

Background

While text messaging has proven effective for smoking cessation (SC), engagement in the intervention remains suboptimal.

Objective

This study aims to evaluate whether using more interactive and adaptive instant messaging (IM) apps on smartphones, which enable personalization and chatting with SC advisors, can enhance SC outcomes beyond the provision of brief SC advice and active referral (AR) to SC services.

Methods

From December 2018 to November 2019, we proactively recruited 700 adult Chinese daily cigarette users in Hong Kong. Participants were randomized in a 1:1 ratio. At baseline, all participants received face-to-face brief advice on SC. Additionally, they were introduced to local SC services and assisted in selecting one. The intervention group rece

SUBMITTER: Wu YS 

PROVIDER: S-EPMC11130779 | biostudies-literature | 2024 May

REPOSITORIES: biostudies-literature