Exploring online consumer behavior on fraudulent energy-saving products.

ABSTRACT: Purchasing energy-saving products is key for public participation in energy conservation and sustainable development. However, the sale of fraudulent energy-saving products has boomed through online shopping, with little research on these products and consumer demands. This study explored the underlying factors driving consumer purchases of fraudulent energy-saving products and measured their impact on environmental awareness. Sales data for such products from four major online shopping platforms were collected. Results suggested unique demand characteristics from consumers who unknowingly purchase fraudulent energy-saving products, referred to as "hidden energy savers", including a preference for moderately priced products, a desire for straightforward energy-saving explanations, and a te

SUBMITTER: Li P 

PROVIDER: S-EPMC11192901 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature