Promoting collective precycling behavior: results from a group intervention with Berlin households in Germany.

ABSTRACT: To tackle the global waste crisis, there is an urgent need for decisive and joint action at multiple levels. The collective behavior of a community could make a significant contribution. This paper presents the results of a field experiment designed to promote packaging waste prevention - called precycling - in a newly formed community setting, in Berlin, Germany. The aim was to examine the effect of the intervention on precycling and to examine the underlying social identity processes. Over a four-week period, 132 participants from 96 different households digitally received a combination of different interventions, that were theoretically informed by the Social Identity Model of Pro-Environmental Action (SIMPEA). Households were assigned to two intervention groups and a waiting control gr

SUBMITTER: Wenzel K 

PROVIDER: S-EPMC11197976 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature