Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms.

ABSTRACT: In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study accentuates the role of the tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel the relationship between corporate social responsibility (CSR) and energy-specific sustainable behavior of employees (ESBE), with particular emphasis on the mediating roles of green intrinsic motivation and personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from sector employees at various levels (manager-non managers) and applied Structural Equation Modeling through the SMART-PLS tool to assess the hypothesized relationships. The findings highlight a pronounced interconnection between CSR, ESBE, and the designated mediating

SUBMITTER: Meng Z 

PROVIDER: S-EPMC11210877 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature