A theory-driven organ donation campaign: a field intervention among university students in Iran.

ABSTRACT:

Background

This study conducted an empirical evaluation of an intervention derived from the theory of planned behavior (TPB) aimed at implementing a health campaign among medical students at Shahid Beheshti University of Medical Sciences.

Methods

In this interventional study, a valid and reliable TPB-based questionnaire was administered before launching a health campaign titled "Organ Donation=Life Donation" among 260 medical students. The campaign was structured around nine steps: situation analysis, goal identification, target audience identification, strategy development, tactics establishment, media selection, timetable creation, budget planning, and program evaluation. Two months after the campaign, participants completed a posttest and were offered an organ donation ca

SUBMITTER: Latifi M 

PROVIDER: S-EPMC11228379 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature