The role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry.

ABSTRACT:

Purpose

The study examines the role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry.

Design/methodology/approach

The study is quantitative and cross-sectional in nature. A total of 5 tourist destinations and 350 tourists were selected using purposive sampling technique. Data for the study was gathered using self-reported questionnaires and analysed using Statistical Package for Social Sciences (SPSS). A total of 300 retrieved questionnaires representing 85.7 % of response rate was used for data analysis.

Findings

The study results proved that the three main types of aesthetics that influence tourists' visitation to tourist destinations are visual product aesthetics, package aesthetics and taste aesthetics. The study also discovered th

SUBMITTER: Tulasi EE 

PROVIDER: S-EPMC11238012 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature