Effectiveness of labels in digital art experience: psychophysiological and behavioral evidence.

ABSTRACT:

Introduction

Nowadays museums make large use of digital materials (e.g., virtual tours) to attract visitors. Therefore, it is worthwhile investigating which variables affect the engagement with art outside the museum, and whether digital reproductions of artworks are as effective as museum originals in producing a satisfying aesthetic experience.

Methods

Here we tested the effectiveness of introducing additional informative materials on the artistic enjoyment of contemporary paintings presented on a computer screen. Naïve observers were exposed to essential and descriptive labels before viewing artworks. We flanked traditional measurement methods - viewing times and questionnaires, with biometric parameters - pupil responses, eye movements, heart rate, and electrodermal acti

SUBMITTER: Castellotti S 

PROVIDER: S-EPMC11248719 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature