Examining the Postdictive Validity of Self-Report Big Five Personality Traits with Objective Recordings of Online Behaviors: A Ten-Year Retrospective Study Using Facebook Page Likes.

ABSTRACT: The present study investigated the postdictive validity of self-report Big Five personality traits using over ten years of recording of online behaviors, namely Facebook Page Likes. We explored how personality traits correlate with interests and preferences expressed through Facebook Likes recorded up to ten years before the personality assessment and examined the consistency of these correlations over time. The recruited sample consisted of 601 adult Facebook users, predominantly young adults, with 73.70 % female and 26.30 % male participants. Facebook Page Likes data were analyzed using topic modeling techniques to extract meaningful indicators of individual difference in user interests. Findings revealed significant associations between personality traits and participants' interests as

SUBMITTER: Marengo D 

PROVIDER: S-EPMC11252878 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature