Can farmed fish match the preference of consumers accustomed to wild fish? Evidence from Central Malawi.

ABSTRACT: The existing capacity of capture fisheries in Malawi is operating at its maximum potential, unable to meet the growing demand for fish. To address this issue, expanding the output of the aquaculture sector appears to be the only viable solution for augmenting fish supply and consumption. However, consumers in Malawi prefer fish sourced from their natural habitats, often considering farmed fish as inferior. Fortunately, advancements in breeding techniques and aquaculture management have led to improved quality of farmed fish. In this study, our objective was to identify and compare the desired characteristics and marketing preferences of fresh tilapia among consumers in Malawi with those of aquaculture-produced fish. This comparison aimed to determine if farmed fish align with consumer expe

SUBMITTER: Phiri HH 

PROVIDER: S-EPMC11255496 | biostudies-literature | 2024 Jul

REPOSITORIES: biostudies-literature