Benefit-Cost Analysis of the HHS COVID-19 Campaign: April 2021-March 2022.

ABSTRACT:

Introduction

This study estimated the benefits and costs of the U.S. Department of Health and Human Services' We Can Do This COVID-19 public education campaign (the Campaign) and associated vaccination-related impacts.

Methods

Weekly media market and national Campaign expenditures were used to estimate weekly first-dose vaccinations that would not have occurred absent the Campaign, weekly Campaign-attributed complete vaccinations, and corresponding COVID-19 cases, hospitalizations, and deaths averted. Benefits were valued using estimated morbidity and mortality reductions and associated values of a statistical life and a statistical case. Costs were estimated using Campaign paid media expenditures and corresponding vaccination costs. The net Campaign and vaccination benefit

SUBMITTER: Turner S 

PROVIDER: S-EPMC11260528 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature