Numeric social-media posts engage people with climate science.

ABSTRACT: Innumeracy (lack of math skills) among nonscientists often leads climate scientists and others to avoid communicating numbers due to concerns that the public will not understand them and may disengage. However, people often report preferring to receive numbers; providing them also can improve decisions. Here, we demonstrated that the presence vs. absence of at least one Arabic integer in climate-related social-media posts increased sharing up to 31.7% but, counter to hypothesis, decreased liking of messages 5.2% in two preregistered observational studies (climate scientists on Twitter, N  > 8 million Tweets; climate subreddit, N  > 17,000 posts and comments). We speculated that the decreased liking was due, not to reduced engagement, but to more negative feeling

SUBMITTER: Peters E 

PROVIDER: S-EPMC11263877 | biostudies-literature | 2024 Jul

REPOSITORIES: biostudies-literature