Messy but worth it: human-centred design as applied within a successful vaccine-promotive campaign.

ABSTRACT: Human-centred design (HCD) is an approach to problem-solving that prioritises understanding and meeting the needs of the end-users. Researchers and designers practice empathic listening as users share their perspectives, thereby enabling a variety of stakeholders to cocreate effective solutions. While a valuable and, in theory, straightforward process, HCD in practice can be chaotic: Practitioners often struggle to navigate an excess of (often conflicting) ideas and to strike a balance between problem-understanding and problem-solving. In this practice paper, we outline our own experiences with HCD, which ultimately resulted in the development of a successful video-based intervention to bolster vaccine confidence in the Philippines. We highlight the use of 'radical circles' to overcome roa

SUBMITTER: Renosa MDC 

PROVIDER: S-EPMC11288141 | biostudies-literature | 2024 Jul

REPOSITORIES: biostudies-literature