Reexamining the Kuleshov effect: Behavioral and neural evidence from authentic film experiments.

ABSTRACT: Film cognition explores the influence of cinematic elements, such as editing and film color, on viewers' perception. The Kuleshov effect, a famous example of how editing influences viewers' emotional perception, was initially proposed to support montage theory through the Kuleshov experiment. This effect, which has since been recognized as a manifestation of point-of-view (POV) editing practices, posits that the emotional interpretation of neutral facial expressions is influenced by the accompanying emotional scene in a face-scene-face sequence. However, concerns persist regarding the validity of previous studies, often employing inauthentic film materials like static images, leaving the question of its existence in authentic films unanswered. This study addresses these concerns by utilizi

SUBMITTER: Cao Z 

PROVIDER: S-EPMC11299807 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature