Fostering inclusive science media: Insights from examining the relationship between women's identities and their anticipated engagement with Deep Look YouTube science videos.

ABSTRACT: As science media content creators strive for inclusivity in communication design and promotion, they must consider the influence of audiences' identities on their engagement with science media. A gender gap in viewership or "missing audience" has been identified for women viewers for educational science content on digital media; one such example of this is Deep Look, a science video series from KQED public media and PBS Digital Studios distributed on YouTube. This study used a mixed method design (1) to examine women's preferences for Deep Look YouTube video promotions (i.e., episode titles and thumbnail images-the images that act as a preview for the video) to best inform future design of promotional content for these videos to attract more women viewers, and (2) to explore how women's pr

SUBMITTER: Steinke J 

PROVIDER: S-EPMC11315294 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature