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A randomized trial of behavioral interventions yielding sustained reductions in distracted driving.


ABSTRACT: Distracted driving is responsible for nearly 1 million crashes each year in the United States alone, and a major source of driver distraction is handheld phone use. We conducted a randomized, controlled trial to compare the effectiveness of interventions designed to create sustained reductions in handheld use while driving (NCT04587609). Participants were 1,653 consenting Progressive® Snapshot® usage-based auto insurance customers ages 18 to 77 who averaged at least 2 min/h of handheld use while driving in the month prior to study invitation. They were randomly assigned to one of five arms for a 10-wk intervention period. Arm 1 (control) got education about the risks of handheld phone use, as did the other arms. Arm 2 got a free phone mount to facilitate hands-free use. Arm 3 got the mount plus a commitment exercise and tips for hands-free use. Arm 4 got the mount, commitment, and tips plus weekly goal gamification and social competition. Arm 5 was the same as Arm 4, plus offered behaviorally designed financial incentives. Postintervention, participants were monitored until the end of their insurance rating period, 25 to 65 d more. Outcome differences were measured using fractional logistic regression. Arm 4 participants, who received gamification and competition, reduced their handheld use by 20.5% relative to control (P < 0.001); Arm 5 participants, who additionally received financial incentives, reduced their use by 27.6% (P < 0.001). Both groups sustained these reductions through the end of their insurance rating period.

SUBMITTER: Ebert JP 

PROVIDER: S-EPMC11317589 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature

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A randomized trial of behavioral interventions yielding sustained reductions in distracted driving.

Ebert Jeffrey P JP   Xiong Ruiying A RA   Khan Neda N   Abdel-Rahman Dina D   Leitner Aaron A   Everett William C WC   Gaba Kristen L KL   Fisher William J WJ   McDonald Catherine C CC   Winston Flaura K FK   Rosin Roy M RM   Volpp Kevin G KG   Barnett Ian J IJ   Wiebe Douglas J DJ   Halpern Scott D SD   Delgado Mucio Kit MK  

Proceedings of the National Academy of Sciences of the United States of America 20240729 32


Distracted driving is responsible for nearly 1 million crashes each year in the United States alone, and a major source of driver distraction is handheld phone use. We conducted a randomized, controlled trial to compare the effectiveness of interventions designed to create sustained reductions in handheld use while driving (NCT04587609). Participants were 1,653 consenting Progressive® Snapshot® usage-based auto insurance customers ages 18 to 77 who averaged at least 2 min/h of handheld use while  ...[more]

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