Fundraiser engagement, third-party endorsement and crowdfunding performance: A configurational theory approach.

ABSTRACT: Reward-based crowdfunding is a typical two-sided platform (fundraiser side and backer side) with high information asymmetry. While existing research indicates that signals from fundraisers and backers can impact crowdfunding performance, the interplay among these signals warrants further investigation. Drawing on signaling theory, this study adopts a configurational perspective and utilizes the fsQCA method and linear regression to investigate the combined effects of fundraiser engagement (update and fundraiser comment), third-party endorsement (backer comment and Facebook sharing), and project preparedness (video, image, and description) on crowdfunding performance. Drawing data from the reward-based crowdfunding platform Indiegogo, this research pointed out that these signals cannot gene

SUBMITTER: Li Q 

PROVIDER: S-EPMC11326654 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature